![Screen Shot 2019-09-12 at 12.05.40 AM.png](https://images.squarespace-cdn.com/content/v1/5d77e6c5a7cf53392a11cfc9/1568261185131-LOY4LENY56KQIMORAAUF/Screen+Shot+2019-09-12+at+12.05.40+AM.png)
Project: Quayside
While studying at University College London as an Affiliate Management student, I analyzed a case about Quayside, Toronto an up-and-coming “smart city” (learn more here) . I was tasked with creating a solution to the clutter surrounding several technology-controlled aspects of life. My suggestion was to create Quay (pronounced “key”), an app that controlled all sectors of the technology-driven lifestyle of Quayside residents. The app afforded restricted access exclusive to residents, and would control internet service, mortgage and leisure payments, transportation access, home and car keys. I also suggested social media marketing tactics to align with digital transformation of marketing.
![Quay App Visualization](https://images.squarespace-cdn.com/content/v1/5d77e6c5a7cf53392a11cfc9/1568259347820-PDVE6BC16B7O8WC9B16N/Screen+Shot+2019-09-11+at+11.35.24+PM.png)
Quay App Visualization
I created this graphic to simulate an advertisement or guide to the Quay app affordances. Its simplicity makes the app’s uses easy to understand from any user perspective.
![Humans of Quayside](https://images.squarespace-cdn.com/content/v1/5d77e6c5a7cf53392a11cfc9/1568259605146-XQRA01X1ZTI50FVIQQH9/Screen+Shot+2019-09-11+at+11.39.47+PM.png)
Humans of Quayside
I created this simulated Instagram account, inspired by “Humans of New York”, as a suggestion for advertising, outreach, and consciousness-raising for the new tech-driven Quayside community. Ideally, the shared content would showcase the high-tech nature of residents’ lives, explain their convenience of life, and inspire non-residents to explore and invest in Quayside.