-- Grace is a University of Michigan senior in the School of Information, pursuing Social Media Analysis and UX Research/Design
While studying at University College London as an Affiliate Management student, I analyzed a case about Quayside, Toronto an up-and-coming “smart city” (learn more here) . I was tasked with creating a solution to the clutter surrounding several technology-controlled aspects of life. My suggestion was to create Quay (pronounced “key”), an app that controlled all sectors of the technology-driven lifestyle of Quayside residents. The app afforded restricted access exclusive to residents, and would control internet service, mortgage and leisure payments, transportation access, home and car keys. I also suggested social media marketing tactics to align with digital transformation of marketing.
I created this graphic to simulate an advertisement or guide to the Quay app affordances. Its simplicity makes the app’s uses easy to understand from any user perspective.
I created this simulated Instagram account, inspired by “Humans of New York”, as a suggestion for advertising, outreach, and consciousness-raising for the new tech-driven Quayside community. Ideally, the shared content would showcase the high-tech nature of residents’ lives, explain their convenience of life, and inspire non-residents to explore and invest in Quayside.